Running an online store requires juggling multiple tools, and keeping email marketing costs under control can feel like a constant battle. If you're on Shopify, there's a good chance you're already overlooking a hidden gem: Shopify Email.
Here's why Shopify Email might be the perfect fit for your budget-conscious ecommerce business:
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Free for Most Needs: Shopify Email comes bundled with every Shopify plan. This means you get a generous 2,500 free emails per month to start. For many small businesses, this is more than enough for basic campaigns.
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Pay Only for What You Use: Exceed your free allowance? No worries! Shopify Email uses a simple pay-as-you-go system. You only get charged $1 per additional 1,000 emails sent, up to a high volume of 300,000. This is a significant advantage over competitors whose pricing jumps based on subscriber count.
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Focus on Sending, Not Subscriber Limits: Unlike some email marketing platforms, Shopify Email doesn't tie your cost to the number of subscribers you have. This is ideal if you're still growing your email list and don't want to be penalized for future success.
Is Shopify Email Right for You?
While Shopify Email is a cost-effective option, it's important to consider your needs. If you crave advanced features like complex automations or in-depth analytics, you might need to explore other options like Klaviyo or Mailchimp.
However, for businesses just starting out or those happy with a straightforward email marketing experience, Shopify Email offers a compelling combination of affordability and ease of use. You can focus on crafting high-converting campaigns without breaking the bank.